Aesthetic Marketing Portfolio

About Me

Based in Los Angeles, CA, I am a seasoned professional with over 15 years of experience in social media, creative marketing, and content creation. My journey began when I moved to LA to pursue a career in dance and choreography, a field where creativity has always been my foundation. Sharing my art on social media not only helped me gain recognition but also opened doors to work with some of the biggest names in the industry, allowing me to travel the world and expand my artistic reach.

At the start of 2022, I was offered an opportunity within the aesthetics space, which proved to be a pivotal moment in my career. I took everything I had learned from my prior experience and applied it to this new industry, creating innovative social strategies and content that set our brand apart from competitors. This transition marked a turning point in my career, where I combined my creative background with a nuanced understanding of digital marketing.

My greatest strength lies in my ability to think outside the box, my unique perspective, and my wide network of influencer relationships. I’ve leveraged these connections to bring brands to life, driving growth and visibility through strategic collaborations. I believe that consistency, creativity, and collaboration are the key ingredients to building a successful and dynamic social media presence.

I approach every project with a commitment to relatability, diversity, and taking creative risks. My goal is to help brands tell their stories in a way that resonates with their audience and stands out in today’s digital landscape.

Device Photography: Less Clinical / More Editorial

Device In Use Photography: Eye Catching & Memorable

Seasonal Campaign Videos

At the heart of our strategy is the belief that medical aesthetics deserves the same dynamic creativity as the fashion industry. To keep our visual assets fresh and relevant, my team and I hosted seasonal content shoots inspired by the ever-changing beauty of each season. This approach allowed us to continuously update our video and photography library, ensuring that our marketing materials felt current, resonated with audiences, and reflected the trends and moods of the moment. By aligning aesthetics with seasonality, we brought a vibrant and modern perspective to our campaigns, keeping our brand at the forefront of the industry.

“Reveal Housewives” - October 2023 - Lake Norman, NC

180k Views

While simultaneously hosting a sales event in a private home, we created a short, but dramatic, scene inspired by The Real Housewives to support the launch of our new device, Denza.

The tagline for the launch campaign was “Make beautiful skin your reality” and we utilized model, Hunter Haag, from Bachelor in Paradise to bring the concept to life.

“Don’t Drink & Ink” - May 2023 - Palm Springs, CA

58k Views

Our "Don't Drink & Ink" campaign for the Karma device delivered a humorous yet impactful message about the importance of second chances. The video featured a man waking up after a wild night, shocked to find a large facial tattoo. Through a flashback, viewers saw the events of the previous night unfold, with drinking leading to an impulsive decision to get the tattoo. The story then transitioned to a solution: the man receiving a tattoo removal treatment with the Karma device. This lighthearted yet relatable campaign showcased the power of the Karma device to reverse regrets, emphasizing its effectiveness and positioning it as a trusted choice for tattoo removal.

Attiva - March 2024 - “March Madness - Attiva Launch”

101k Views

“Times Have Changed” - April 2024 - Palm Springs, CA

This was a creative homage to the evolution of beauty. Drawing inspiration from 1950s attire and décor, we styled and filmed content that contrasted the outdated beauty methods of the past with the innovative solutions of today. Each video opened with a nod to retro techniques, then seamlessly transitioned to showcase our cutting-edge devices, highlighting their role in modern aesthetics. This campaign not only celebrated progress but also positioned our brand as a leader in innovation, resonating with audiences by blending nostalgia with contemporary sophistication.

494k Views

“What’s Your Vibe?” - May 2023 - Los Angeles, CA

Filmed at an iconic home in Los Angeles, my team and I spent 3 days creating content with 7 influencers as a part of our summer 2023 campaign. After collecting all device, device in use and lifestyle content, we created a full-length transition video to launch the campaign during our mid-year sales meeting.

AlloraPro - Fall 2024 - Westbrook, CT

1.2 Million Views

Organic Social Media Content

Engagement on social media isn’t just about posting—it’s about storytelling that resonates. My approach to organic content is rooted in authenticity, blending education with aspirational aesthetics to create a feed that feels both compelling and approachable. By leveraging a mix of user-generated content, behind-the-scenes glimpses, and expert insights, I crafted a social presence that fostered community while reinforcing brand authority. Every post was an opportunity to spark conversation, build trust, and position the brand as a leader in the aesthetic space—without relying on paid promotions.

Seasonal Lifestyle Photography

Marketing Assets

Consistency and recognizability are at the core of our marketing strategy. We collaborate with the same models and social media influencers featured in our videography for all our marketing brochures and assets. This approach creates cohesive, identifiable looks that resonate with both patients and providers. Each influencer is carefully selected and instructed to share our content across their platforms, amplifying our reach. Additionally, many of these influencers visit our providers’ offices for treatments, offering authentic endorsements and promoting the locations to their audiences. This strategy bridges digital content with real-world engagement, driving brand visibility and trust.